Client
Sterling Law Group
Industry
Legal
Tech Stack
Next.jsAhrefsScreaming FrogGoogle Search ConsoleSurferSEOZapier
The Challenge
What We Were Up Against
Sterling Law Group was invisible online despite being a top-tier firm. They were spending $80K/month on PPC to compensate for zero organic presence — a burn rate that wasn't sustainable as the firm grew.
Our Solution
How We Solved It
We ran a full technical SEO audit, rebuilt their website on Next.js for Core Web Vitals, developed a topical authority content strategy covering 280 legal topics, and built a targeted backlink acquisition programme.
01
Technical SEO Audit
47 critical technical issues found: slow LCP, broken schema, duplicate content, crawl traps — all fixed in sprint 1.
02
Keyword Architecture
Mapped 1,200 legal keywords into a topical cluster strategy across 8 practice areas.
03
Content Programme
280 SEO-optimised legal articles, practice area pages, and FAQ clusters published over 12 months.
04
Core Web Vitals
Next.js rebuild brought LCP from 5.8s to 1.1s — Google's page experience signals fully in the green.
05
Digital PR & Links
92 high-authority backlinks acquired through legal media placements and expert commentary campaigns.
The Impact
Measurable Results
Organic traffic grew 520% over 12 months
Ranked #1 for 47 high-value legal keywords
Inbound enquiries from organic search increased 4.2×
PPC spend reduced from $80K to $22K/month
Domain Authority improved from 18 to 54
"We used to rely entirely on referrals and paid ads. Now Google sends us our best clients. TechGeneses turned our website from a business card into our top-performing salesperson."
Catherine Sterling
Managing Partner, Sterling Law Group
Key Outcomes
Organic traffic520%
Keywords at #147
Inbound leads4.2×
Time to #112mo
