Client
Pulse Media
Industry
Marketing
Tech Stack
PythonMeta Ads APIGoogle Ads APILooker StudioOpenAIZapier
The Challenge
What We Were Up Against
Pulse Media was spending $180K/month on paid ads with a 1.8× ROAS and declining lead quality. Manual audience segmentation couldn't keep up with algorithm changes, and creative fatigue was rampant.
Our Solution
How We Solved It
We deployed AI audience segmentation using lookalike modelling on their best customers, automated creative variation generation with GPT-4 copy and Midjourney visuals, and built a real-time performance dashboard in Looker Studio.
01
Attribution Rebuild
Fixed broken UTM tracking and connected CRM data to ad platforms for true revenue attribution.
02
AI Audience Modelling
Built lookalike audiences from the top 5% of customers by LTV using Meta's Advantage+ and Google's Customer Match.
03
Creative AI Pipeline
Automated generation of 50+ ad variants per week with AI copy and visuals — tested at scale.
04
Budget Optimisation
Shift budget in real-time based on predicted conversion probability, not last-click data.
05
Live Performance Board
CEO-level Looker Studio dashboard showing ROAS, CPA, and forecast vs actual — updated every 15 minutes.
The Impact
Measurable Results
Lead volume tripled within 90 days
Cost per acquisition reduced by 40%
ROAS improved from 1.8× to 5.0×
Creative testing velocity: 50+ variants per week
Real-time attribution across all channels
"We cut our ad budget by a third and tripled our leads. The AI creative pipeline alone is worth its weight in gold — we're testing more in a week than we used to do in a quarter."
Marcus Chen
Growth Director, Pulse Media
Key Outcomes
Lead volume3×
Cost per acquisition−40%
ROAS improvement180%
To results90d
